They keep writing things like 10 Years Later, a Much Less Expensive Dow 10,000, but investors continue making big bets on one asset class (currently investment grade corporate bonds and emerging markets) instead of diversifying.
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https://news.fidelity.com/news/article.jhtml?guid=/FidelityNewsPage/pages/investing-diversification-boosts-returns&topic=financial-planning
They are even writing about core/satelite strategies with etfs but with not too much detail
https://news.fidelity.com/news/article.jhtml?guid=/FidelityNewsPage/pages/fidelity-5-etf-strategies&topic=investing-etfs